One Focus. Real Results.

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About Us

The People Behind Your Success

Learn about the founder and team dedicated to helping Alberta businesses thrive through smart advertising strategies.

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Meet Our Founder

The Face Behind True West Media

The founder behind True West Media's mission to simplify paid advertising for Alberta businesses.

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Wyatt  Zaboschuk

Founder & CEO

Edmonton, Alberta

2+

Years
Experience

100+

Campaigns
Managed

Specializes In:

Meta Ads

Copywriting

Dental Clinics

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Hi, I'm Wyatt Zaboschuk

I’m the founder of True West Media, and I started this agency with a clear focus to help Alberta businesses grow through strategic and high-performing paid ad campaigns.

Growing up in Alberta, I’ve always been passionate about technology, creativity, and helping others succeed. My background in sports, fitness, and tech shaped how I work with discipline, curiosity, and a strong drive to achieve real results.

What led me to start True West Media wasn’t just a love for marketing. It was the desire to see local businesses thrive. I believe in building genuine connections, creating lasting value, and partnering with people who are just as committed to growth as I am.

Helping a business owner generate more leads, attract better customers, and feel confident about their future is what success looks like to me.

When local businesses grow, communities grow with them. That’s why everything we do at True West Media is built on impact through measurable results, long-term partnerships, and a shared vision for success.

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"There's nothing more satisfying than seeing a local business owner's face light up when they tell me about the new customers they've gained through our campaigns. That's what drives me every day."

Let's Talk About Your Business ->
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Meet The Team

The Experts Behind Your Success

The dedicated professionals behind your advertising success. Each team member brings specialized expertise to help your Alberta business thrive.

Stable Ronaldo

Campaign Strategist

Red Deer, Alberta

2+

Years
Experience

75+

Campaigns
Managed

Specializes In:

Meta & Google Ads

Analytics

Bob Marley

Creative Director

Edmonton, Alberta

3+

Years
Experience

200+

Ad
Creatives

Specializes In:

Ad Designs

Copy Writing

Jake Paul

Account Manager

Calgary, Alberta

1+

Years
Experience

10+

Happy
Clients

Specializes In:

Client Relations

Reporting

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Our Story

Why I Started True West Media

The story behind our mission to simplify paid advertising for Alberta businesses

The Problem I Saw

Before True West Media, I worked closely with a few marketing agencies and saw the same problems over and over again. Businesses were paying for "full-service" packages filled with services they didn't need, couldn't measure, or that simply didn't work.

What I Witnessed

I watched Alberta business owners including hardworking dentists, contractors, and auto shop owners spend thousands on marketing agencies that promised the world but delivered confusing reports and underwhelming results.

The Realization

That's when I realized something important. Most businesses don't need 20 different marketing services. They need one thing done exceptionally well, paid advertising that actually brings in customers.

The Solution

So I started True West Media with a clear vision to focus entirely on paid advertising, master it fully, and deliver transparent results that business owners can actually understand and measure.

Today, we work exclusively with Alberta businesses in three industries we know inside and out. We don't try to be everything to everyone. We are just really good at one thing that matters most, getting you more customers.

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Our Core Values

The Principles That Guide Everything We Do

These values shape how we work with clients, build campaigns, and measure success. They are not just words on a wall, they are our daily commitment.

Simplicity

Complex doesn't mean better. We believe in simple, clear strategies that business owners can understand and measure.

Accountability

We are committed to delivering quality at every stage, ensuring every strategy and execution reflects our dedication to exceptional results.

Partnership

Your success is our priority. We operate as a trusted growth partner committed to driving long-term success and sustainable growth.

Integrity

We conduct our work with honesty, transparency, and respect, consistently acting in the best interest of our clients and their long-term success.

Ready to Work With True West Media?

Let's discuss how we can help your Alberta business generate more leads and customers through focused paid advertising.

Book Your Free Discovery Call ->