Get Seen. Be Trusted. Keep Growing.

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About Us

The People Behind Your Success

Learn about the founder and the team committed to helping Alberta businesses grow their visibility, strengthen trust, and turn opportunity into customers.

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Meet Our Founder

The Face Behind True West Media

Meet the founder behind True West Media’s mission to help Alberta businesses grow, compete, and succeed online.

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Wyatt  Zaboschuk

Founder & CEO

Edmonton, Alberta

2+

Years
Experience

100+

Campaigns
Managed

Specializes In:

Meta Ads

Content-Creation

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Hi, I'm Wyatt Zaboschuk

I’m the founder of True West Media, and I built this agency on a simple belief that local businesses deserve marketing that is clear, honest, and built to produce real growth.

Growing up in Alberta, I’ve always been passionate about technology, creativity, and helping others succeed. My background in sports, fitness, and tech shaped how I work with discipline, curiosity, and a strong drive to achieve real results.

What led me to start True West Media wasn’t just a love for marketing. It was the desire to see local businesses thrive. I believe in building genuine connections, creating lasting value, and partnering with people who are just as committed to growth as I am.

Helping a business owner gain visibility, attract the right customers, and feel confident about their future is what success looks like to me.

When local businesses grow, communities grow with them. That’s why everything we do at True West Media is built on impact through meaningful partnerships, measurable results, and a shared vision for success.

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"There is nothing more rewarding than watching a local business grow, gain momentum, and welcome new customers through their doors. That's what drives me every day."

Let's Talk About Your Business ->
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Meet The Team

The Experts Behind Your Success

The dedicated professionals behind your advertising success. Each team member brings specialized expertise to help your Alberta business thrive.

Stable Ronaldo

Campaign Strategist

Red Deer, Alberta

2+

Years
Experience

75+

Campaigns
Managed

Specializes In:

Meta & Google Ads

Analytics

Bob Marley

Creative Director

Edmonton, Alberta

3+

Years
Experience

200+

Ad
Creatives

Specializes In:

Ad Designs

Copy Writing

Jake Paul

Account Manager

Calgary, Alberta

1+

Years
Experience

10+

Happy
Clients

Specializes In:

Client Relations

Reporting

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Our Story

Why I Started True West Media

The story behind our commitment to smarter marketing and real business growth.

The Problem I Saw

Before True West Media, I worked closely with a few marketing agencies and saw the same problems over and over again. Businesses were paying for "full-service" packages filled with services they didn't need, couldn't measure, or that simply didn't work.

What I Witnessed

Great businesses with strong services were being overlooked simply because they did not have the right visibility or direction online.

The Realization

Most businesses do not need more marketing activity. They need the right work, done consistently, with a clear connection to attracting customers.

The Solution

True West Media was created to provide focused guidance, honest communication, and marketing that supports real, measurable growth for Alberta businesses.

Today, we partner with Alberta businesses that want clarity, consistency, and a smarter path to attracting customers and building long term success.

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Our Core Values

The Principles That Guide Everything We Do

These values shape how we work with clients, execute our work, and measure success. They are not just words on a wall, they are our daily commitment.

Simplicity

We believe marketing should be clear and easy to understand. No confusion, no unnecessary complexity, just straightforward work that supports your business.

Growth

Our focus is simple. Help your business gain visibility, attract the right customers, and build steady momentum that supports real, long term growth.

Partnership

Your success is our priority. We work in close partnership through clear communication, real collaboration, and trust, all focused on long term, sustainable growth.

Integrity

We conduct our work with honesty, transparency, and respect, consistently acting in the best interest of our clients and their long-term success.

Ready to Work With True West Media?

Let's discuss how we can help your Alberta business generate more leads and customers through focused paid advertising.

Book Your Free Discovery Call ->